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We love this concept! Volkswagon’s The Fun Theory campaign is dedicated to the thought that something as simple as making something fun is the easiest way to change people’s behavior for the better.
“Be it for yourself, for the environment, or for something entirely different,” says the site, “the only thing that matters is that it’s change for the better.”
The three example videos are terrific: like The Piano Stairs, which caused 67% more people to take the stairs because doing so became fun. There’s a contest through November 15th, to find inventions, ideas, and thoughts that help prove The Fun Theory.
Outdated way to hold judging
All of this is great – until you get to how the award will be given.
There is a jury – four judges – who will decide on the winner. Sure, they all are terrific. Yet, given the proliferation of social media, and the tools easily available to allow the public to participate in judging contests, this is a pretty old-fashioned way to determine a contest outcome. At least let the public vote on the top 10 entries before the judges determine the winners.
So, we give it an A+ for concept, and a C- for execution. Too bad.