We love this concept! Volkswagon’s The Fun Theory campaign is dedicated to the thought that something as simple as making something fun is the easiest way to change people’s behavior for the better.
“Be it for yourself, for the environment, or for something entirely different,” says the site, “the only thing that matters is that it’s change for the better.”
The three example videos are terrific: like The Piano Stairs, which caused 67% more people to take the stairs because doing so became fun. There’s a contest through November 15th, to find inventions, ideas, and thoughts that help prove The Fun Theory.
Outdated way to hold judging
All of this is great – until you get to how the award will be given.
There is a jury – four judges – who will decide on the winner. Sure, they all are terrific. Yet, given the proliferation of social media, and the tools easily available to allow the public to participate in judging contests, this is a pretty old-fashioned way to determine a contest outcome. At least let the public vote on the top 10 entries before the judges determine the winners.
So, we give it an A+ for concept, and a C- for execution. Too bad.
Volkswagon’s Fun Theory Contest: A+ for Concept, C- for Execution
BL Ochman | October 19, 2009 | Permanent Link | Comments (4) | TrackBack (
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Categories: Advertainment, Alternative Marketing, Internet strategy, Marketing Strategy, Social Media Marketing
Tags: , Musical Stairs, social media marketing, The Fun Theory, Volkswagon social media marketing
Tags: , Musical Stairs, social media marketing, The Fun Theory, Volkswagon social media marketing
I actually like the return to pure juried judging. I find most contests that let the “public” pick are more often decided my which content creators have the most SM juice and can drive views and votes, not always the same people who have the true creative chops to make something wonderful. All too often I watch great content get tossed aside by “viewer votes” instead of letting those deemed qualified to judge each video purely on its merits as creative content. Just because you can let everyone vote doesn’t mean it is old-fashioned to not let them vote.
Those videos are really worth the price. Great jobs for those who authored them. Every body should vote accordingly. :)
You can get more people to choose the stairs by not having an escalator!! Then 100% of the people would be taking the stairs! Problem solved, the world will be skinny again.
Fantastic! Whoever invented this idea is a genious! We need more people with
creative minds like them to make the world a better place!!!
Agree on this. They should have let the public decide or even only have a partial percentage over the judging process. Millions of heads are still better than a couple. The ideas are really unique and fun. I personally vote for the piano stare to win. It’s amazingly creative and I just like the idea that it won over an escalator just beside it.