I'm B.L. Ochman,. a Fractional CMO, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm an AI-literate multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Posts tagged Old Spice

Old Spice: a brilliant tactic whose strategy (and scent) reeks
Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute