I'm B.L. Ochman, and I've been helping blue chip companies incorporate new media into their marketing mix since 1996.

I'm an accomplished and expert digital strategist, certified YouTube Channel Creator, president of whatsnextonline.com and publisher of multiple award-winning What's Next Blog.

I create live-streaming events and social video content for leading brands, associations and agencies.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext. Find me on Google+

Posts tagged Coca-Cola

NHL Bans Meerkat & Periscope Live Streaming
Coke’s Social Media Guard, AT&T’s Home Security & A Load Of Crap
Sochi Hotel Issues, Amazon reads your mind, Smello-phone
Beyond Social Media Show # 26 – Twerking Turkeys, Epic Splits, YouTube Shutdown
Coke’s Happiness Campaign continues to surprise and delight. So why force Facebook “Likes”?
Playing Catch-up with Pepsi, Coca-Cola Unveils Social Media Strategy Thru 2020
Coke Trying to Get New Media: Like a Middle-Aged Guy Trying to Look Young and Hip






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