Without a doubt, one of the worst press releases from hell ever to exist.
An excerpt:
“We are developing sustainable communications programs that actually revolve around what we have learned, through systems thinking, are in the customer’s best interests,” says Heller. “By encouraging clients to see customers as integral to their communication programs, they will come to understand that their own behavior and culture are very important elements in their overall public profile.”
Got that?
via Adrants
World’s Worst Press Release?
BL Ochman | December 7, 2005 | Permanent Link | Comments (4) | TrackBack (
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Categories: Press Release From Hell
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What’s wrong with this? They just invented the reusable generic press release, applicable to any business, any product, any situatioin, any time :-)
Methinks what puts it over the top is the visual. Visuals are supposed to help explain the news release, not make it even more confusing!
Got that?
Um…No…
Not only did a media person write that, but then the person quoted must have approved it.
My professor would’ve thrown me out of the classroom for writing that drivel.