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I'm B.L. Ochman, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm a multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Winterfresh Gum Campaign: Funny, Weird and Pointless

This new Winterfresh campaign is weird, funny, adorable, fun — and pointless.
It’s old school: It’s a push message.
Besides being able to click your mouse, your only allowed participation is passive.
When are ad agencies gonna wake up and let customers join the conversation? Posted by B.L. Ochman
via Adrants