Today’s Dilbert cartoon has the most concise explanation I’ve seen yet about why most companies should not blog.
More reasons not to start a corporate blog:
1 – every post has to be vetted by legal or PR. It won’t ring true.
2- you’re not prepared to allow any negative comments. Blogs are not monologues.
3- the purpose of your blog is message control — which is, and always has been an illusion.
Why Most Corporations Should Not Blog
BL Ochman | April 26, 2007 | Permanent Link | Comments (0) | TrackBack (
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