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Amy Joyce of the Washington Post says most CEO blogs are little more than PR BS, “often pained — and painful.”
“With blogs like that, who needs news releases?” she says.
That corporations treat blogs as nothing more than another tool for the dispensation of corporate bullshit is disappointing, but not surprising. Publicly traded companies have to deal with financial disclosure regulations and worry about fiscal responsibility. But neither of those precludes conversing in a human voice and listening to customers through a blog.
CEOs not prepared to communicate openly shouldn’t blog, and those who are blogging because it’s the latest thing, should just stop. Nobody is listening. And listening is what it’s all about.