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Fortune Small Business profiles Umbria Market Research’s Buzz Reports, a blogosphere monitoring service, which costs “(roughly) $60,000 a year.” The article says that Umbria’s rivals, which include Intelliseek and BuzzMetrics, charge fees that “can easily run into the seven figures.”
I love the way the article describes the blogosphere as “a vast, unruly, and totally tantalizing mother lode of unvarnished consumer opinion on every product and service in the capitalist universe.”
Umbria’s next frontier: algorithms that will classify bloggers by ethnicity, location, income, social class and level of education. That’s more than a little scary!