In a must-read article, The Wall Street Journal extols the virtues of blogging as a way to “connect with consumers on a personal level — and keep them visiting a company’s Web site regularly.”
While any size business can use blogs to increase visibility, small businesses may benefit most. However, the article doesn’t address how to develop an audience for a blog, a process that requires both marketing and consistent effort.
Starting a blog can reap big increases in Web site visitors within months, thanks largely to search engines’ enthusiasm for the medium. Quality blogs tend to rise higher on search-results pages because other Web sites link to them. Engines like Google consider those links virtual popularity votes and use them to help determine display order.
Wall Street Journal Extols Virtues of Business Blogging
BL Ochman | March 1, 2005 | Permanent Link | Comments (0) | TrackBack (
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Categories: Alternative Marketing, Blogging and Moblogging, Business Communications, Marketing Strategy, Must-Read Articles, Trends
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