Jalopnik reports that the results of its admittedly unscientific poll found that 44% of Jalopnik readers (who voted) were not aware the Volkswagen Polo existed before the recent viral suicide-bomber ad was circulated online.
Says Jalopnik, “That sounds like a pretty good return on VW
VW’s Suicide Bomber Ad Said to Give Good Return on Investment
BL Ochman | January 26, 2005 | Permanent Link | Comments (1) | TrackBack (
Warning: count(): Parameter must be an array or an object that implements Countable in /home/gnp0fnhzxcgi/domains/whatsnextblog.com/html/wp/wp-content/themes/WNO2/single.php on line 32
0)
Warning: count(): Parameter must be an array or an object that implements Countable in /home/gnp0fnhzxcgi/domains/whatsnextblog.com/html/wp/wp-content/themes/WNO2/single.php on line 32
0)
What do you mean sad?
This ad rocks! not only does it poke fun at those who are willing to kill innocents on purpose (not accidentally like coalition forces)
it raises the polo brand awareness like you wouldn’t believe.
it’s called guerilla marketing. it’s done all the time. VW is just smarter at it. besides, the germans are notoriously racist. it wouldn’t surprise me if they did it on purpose.