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Vocus_Card.gifVocus, the PR software company, sent out an email offering a $50 Exxon Mobil Cash Card for people who accept a demo of the software.
But instead of being an incentive, the promotion shows that Vocus hasn’t done very good demographic research. For that promotion to work in Manhattan, where I live, and where most people use public transportation, they’d have to give away $50 metro cards.
Vocus is an excellent company helps PR firms target their information to the media, among other things. But their targeting on this promotion misses the mark.