This viral video is likely to attract donations. It’s so much more interesting to watch this endearing portly fellow than some superfit biker riding in the The Fireflies Ride. The volunteer riders raise money for Leuka, a charity appeal to fund the building of a specialist leukemia treatment and research centre at London’s Hammersmith Hospital. The site is updated daily with new videos.
The Fireflies route follows many of the same epic, gruelling alpine accents as the Tour de France, including the famous L’Alp D’Huez climb, recognized as one of the most arduous cycling journeys in the world.
Since the mountains traversed by the Fireflies embody the ultimate toughness and harshness of the Tour de France, the Fireflies’ motto is: ‘For those who suffer, we ride.’
via eatmail
viral_marketing
Viral Video of Fireflies Ride Raises Lukemia Fund Drive Awareness
BL Ochman | June 24, 2005 | Permanent Link | Comments (0) | TrackBack (
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