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vespa.jpgVespa has launched Vespaway, the first Vespa fan blog. The brainchild of publicist and blogger Steve Rubel, it’s written by two unpaid Vespa riders, Jonathan Ogilvy and Neil Barton.
Piaggio USA, the Italian manufacturer of Vespa says the blogs are an extension of the scooter clubs that have existed offline for years. Since riding Vespas is of limited interest to anyone who doesn’t also ride Vespas, the blog will focus on “the mobile lifestyle,” which has a broader reach.