Steve Hall at adrants takes a justifiable swipe at press releases from hell, citing a Subaru release.
“Confirming the world is run by babbling PR people attaching names to meaningless, recycled quotes or that marketing VP’s really are as vapid as they sound, Subaru EVP Fred Adcock (ad? cock? We’ll leave that one to you readers to comment on) said, “As we continue to innovate and expand our product lineup in the U.S. market, we need to communicate the Subaru brand promise in a way that is relevant, memorable and differentiated in the marketplace.”
Proving the journalists are lazy and that they do use press releases, the quote was picked up in Ad Age, Philadelphia Business Journal, and Adweek.
No, that doesn’t prove that it’s an effective press release.
Vapid Quote in Subaru Release Picked Up By Lazy Journos
BL Ochman | October 5, 2004 | Permanent Link | Comments (1) | TrackBack (
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Buzzword Bingo makes it into Subaru’s PR
A blog on Adrants slates a press release by Subaru’s agency DDB Worldwide for using boring canned quotes. When I was a junior PR and I first read Buzzword Bingo as an email joke circular, we would use the lingo