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With content aggregators using bloggers’ content without their permission to increase their own search engine rankings, and with search engines’ like Yahoo! and Google’s branded RSS feeds syndicating blog content without always identifying the name of the blog, it’s hard to be credited for your hard work these days.
Marketing Sherpa suggested that bloggers should put the name of their blog or brand in every headline. I’ve decided to put my name and the name of my blog in the content of every post. That way, when aggregators pick up my content, they’ll be including my brand.
I’m also including my name and What’s Next Blog in the tags of every post I write so that I will increase my presence in Technorati and
I will watch my stats and let you know how this is working: B.L. Ochman, What’s Next Blog Tags:
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