Three-Part Series on Why Marketers Should Blog on Fine Kettle of Fish

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Bob Cargill has a three-part series on Why Advertising, Marketing and PR Pros Should Blog on his Fine Kettle of Fish blog.
My three favorite of his reasons is that blogs are:
– Enjoyable
– Immediate
– Infectious
The series, overall, is a bit giddy about blogging. Blogs are NOT for everyone. For one thing, they are writing intensive and the vast majority of executives in the world can’t write to save their necks.
For another, blogs are daily journalism and that’s hard work. For other blog caveats, see my article, “Straight Talk About Blogs: Do You Really Need One?”

Comments

1. richard says:

   December 28, 2004 at 4:54 pm

   As a fellow blogger, I find it shockingly bad form to direct your readers, via a link, to an article you wrote that the reader must pay to read. A blog is about seamless communication and ease of access. This is a great way to turn people off. It’s fine to offer those articles in the sidebars, as you do. But not in your blog — not without telling the reader you’re sending them somewhere they’ll have to pay for access. Feh.

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2. Gary Petersen says:

   January 4, 2005 at 12:35 pm

   Just for reference, B.L., the three stories are here:
   http://afinekettleoffish.blogspot.com/2004/12/why-advertising-marketing-and-pr-pros.html
   http://afinekettleoffish.blogspot.com/2004/12/why-advertising-marketing-and-pr-pros_14.html
   http://afinekettleoffish.blogspot.com/2004/12/why-advertising-marketing-and-pr-pros_21.html

   Reply