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Bob Cargill has a three-part series on Why Advertising, Marketing and PR Pros Should Blog on his Fine Kettle of Fish blog.
My three favorite of his reasons is that blogs are:
– Enjoyable
– Immediate
– Infectious
The series, overall, is a bit giddy about blogging. Blogs are NOT for everyone. For one thing, they are writing intensive and the vast majority of executives in the world can’t write to save their necks.
For another, blogs are daily journalism and that’s hard work. For other blog caveats, see my article, “Straight Talk About Blogs: Do You Really Need One?”