USA Today reports that communication experts have lots of advice for big restaurant chains and beef industry groups to help them grab the beef crisis by the horns. Their suggestions are scary especially when you try to decrease appetite. Hey, how about telling the truth? Among the PR recommendations:
Think mad cow disease is scary? Wait til you hear PR experts’ advice to the beef industry
BL Ochman | December 31, 2003 | Permanent Link | Comments (0) | TrackBack (
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Categories: Business Communications, Case Studies, Marketing Strategy, Public Relations, Worst Practices
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