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Sadly, bloggers, as a group, take themselves pretty seriously. So The Ultimate Blog Post, Lore Sjoberg’s sendup of blogging, had me laughing out loud:

“Creating your own blog is about as easy as creating your own urine, and you’re about as likely to find someone else interested in it. One popular technique for building readership is to send e-mail to more well-trafficked blogs offering to exchange links with them. One popular response from those blogs is to laugh derisively and hit the Delete button.”

He also nails the perfect blog post for a host of popular blogs.