“The Internet is anti-corporate,” says Chris Abraham in a post about Microsoft Laptopgate today. I strongly disagree. In fact, the Internet offers an unprecedented opportunity for corporations to build their brand equity and sales.
The Internet community is definitely skeptical, often snarky, and sometimes quite wrong, but it’s not inherently anti-corporate.
Bloggers have been quick to praise companies like Nike, Audi, Budget Car Rental, IBM, Volvo, Coke, and other gargantuans when they get marketing right.
I think 2007 will see more companies getting their online strategy right, and benefitting from the effort that takes.
Its been a while since the year 2000 crash and the confidence of consumers and business in the Internet should have recovered well.
Businesses are smarter nowadays. I think believe the next few years we will all see a good portion of businesses moving online, with a right mindset and strategy.