I'm B.L. Ochman,. a Fractional CMO, and I've been helping blue chip companies, agencies and associations incorporate new media into their marketing mix since 1996.

I'm an AI-literate multi-media content creator, live-stream event and podcast producer, journalist, ghost writer, social strategist and producer of socially shareable videos.

Let's talk about how I can help you.

I co-host and produce the award-winning weekly Beyond Social Media Show

I contribute to Ad Age Digital Next, Social Media Today and others. On Twitter, I'm @whatsnext.

Posts tagged Marketing Strategy

Latest Altimeter report on media convergence a wake-up call to lagging brands
Client-Vendor Relationships: real world business examples
Brilliant Video from BestBuy CMO Barry Judge: The Future is Digital
Should Premium Brands Slash Prices for the Holidays?
Branding in a Recession – Create a Strong Brand Identity – eCommerce Branding Strategies
I Was Wrong: Hershey’s Ice Breakers Are Brilliant
Fiskateers: a Social Community That Became a Veritable Sales Force
The Hugh Macleod Branding Manifesto
NY Times and Wall St Journal Articles Bemoan the Death of Message Control