Steve Hall at adrants points to a new Dove campaign that demonstrates how an average looking woman is transformed, with make-up, hair, lighting and, of course, Photoshop, into a gorgeous but very unreal creature.
“Are we devaluing the appreciation of human beings by turning them into beautiful but freakishly unreal versions of themselves? Do we as an industry owe it to society to stop perpetuating the myth of beauty and its seeming importance over every other human attribute?” Umm, yes.
Has the ad industry gone too far toward making paunchy middle-aged men think that they should age but women should not? Mmm hmmm.
Kudos to Dove for their recent real women campaigns, and for their Self Esteem Workshops.