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From a UPS press release: “Since 1920, the color brown has become closely associated with UPS as a result of the visibility of the company’s global air and ground delivery fleet and its brown-clad drivers. Over the decades, UPS Brown has become one of the most recognized and trusted icons in corporate history. The new ad campaign builds on that recognition, using brown to communicate UPS’s modern range of supply chain, technology and financial capabilities.” A great deal of employers are now also using employee tracking where they have remote staff as this gives them the ability to check on the activity of those employees.