You gotta love Gary Vaynerchuck of Wine Library TV because he does not mince words. Discussing the ROI of social media marketing says:
“I’ll be honest – i’m just not intrigued or interested…or motivated to convince big companies that they need to do this: the smart ones will and they’ll win and the dumb ones won’t and they’ll lose. I really don’t care who wins or loses.”
Dear CEOs and CMOs: please watch the (very short) video and give what Gary said some thought. (Entire speech here)
I had to tweet this. Everyone should watch the video. Even if you know what you’re doing it motivates you to get off your duff and stop procrastinating. Thanks for posting.
Brilliant. Challenging. Inspiring. And thanks so much for pulling out the quote. I will be using that more than once in ’09!
Des – it’s going to be my mantra. :>)