Skype has created what it hopes will be a viral video to market its free video calls. It’s The Laughter Chain, and they want you to join it. While the video definitely has a few funny moments that made me laugh, it’s also got canned, fake laughter — and, well, that’s just not funny.
Nonetheless, the idea’s cool, and a technological wonder to non-geeks like me. Plug in your webcam, or the built-in camera on your Mac (eat your heart out PC people); watch the Laughter Chain video, as you film yourself watching it. Sign their terms, press send, and your video is sent to Skype for possible addition to the chain video.
Just about nothing that calls itself a viral video actually goes viral, so it remains to be seen what’ll happen to The Laughter Chain.
Skype’s Laughter Chain is Sort of Funny – But It’s Not a Viral Til It’s a Viral
Tags: , Alternative Marketing, Laughter Chain, skype, Skype video calls, viral videos