MediaWeek notes that podcasting by personalities is quickly becoming an advertising revenue stream for traditional radio companies.
Buying podcasts from established radio companies is a more credible, reliable buy for advertisers, says Natalie Swed Stone, Starcom’s OMD director of national radio. “How do you wade through the [amateur] podcasts? Is the content reliable? You don’t know what they might broadcast tomorrow,” she said.
Radio Station Podcasts Seen as Safer Ad Bet Than Amateur Productions
BL Ochman | November 28, 2005 | Permanent Link | Comments (0) | TrackBack (
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