Pringles Potato Chips has announced it will soon release cans of potato chips with different trivia saying printed in edible ink (yecch!) on each chip. (answers will be printed upside down.) The launch is backed with a multi-million dollar marketing campaign including TV and coupons.
Susan Ager, writing in Knight Ridder Newspapers, got it right when she wrote: “
Pringles Prints Trivia on Chips (Yecch!)
BL Ochman | June 9, 2004 | Permanent Link | Comments (0) | TrackBack (
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