Here’s a press release from hell that invokes the blogosphere to make itself sound newsworthy, then blows it. Happy Crack is a St. Louis, MO-based foundation repair company. Their mascot is Mr. Happy Crack (left) and their slogan is “A dry crack is a happy crack.” That’s very funny and surely there is an angle somewhere that would require a press release. This isn’t it. This release is just a bunch of the hot air so typical of PR.
Ban the 695-word Press Release
The release says that bloggers are writing about Mr. Happy Crack, but doesn’t name them, or give examples. Not only that, the damn release is 695 words long.
Note to Happy Crack flack: there will NEVER be a reason for you to write a 695 word press release. In fact, I suggest that releases of this length be permanently banned. Starting now.
public_relations, PR
Press Release From Hell: Let’s Ban the 695-Word Press Release
BL Ochman | August 15, 2005 | Permanent Link | Comments (14) | TrackBack (
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Dear Ms. Blochman……
Was it something we said? We’re surprised to see your rant about Mr. Happy Crack but we’d like to make things right by offering you a free Mr. Happy Crack tshirt at no charge. It’s just the thing to put a smile on your crack………we mean face.
Let us know,
Mr. Happy Crack
Thanks, but I think I will pass on this one Mr. Crack.
BL
Gotta give Happy Crack credit for at least monitoring blogs. They seemed to have responded very quickly here … albeit their response was to offer free schwag as a solution.
Ya know, something ain’t right when a company has to say they are getting word-of-mouth? Dig?
Then i’m guessing a thong is out of the question?
Mr. Happy Crack
Are you kidding me? Let’s ban BL. I just starting reading your blog and think this is my last day.
Someone sure is full of themselves…
Press release seems to work, you’re talking about it! A quick google shows quite a few other bloggers blogging about Mr Happy Crack as well, They could have mentioned blogs and made the Press Release even longer . . .
Dear Mr. Happy Crack: You’re right about the thong, but it’s incredibly sweet of you to offer.
BL
Well it IS a great example of buzz wannabe…frankly, I really hate seeing their little mascot and slogan all over St. Louis but this is advertising not word of mouth. And when I called them about a water problem at my house, they didn’t have a clue how to fix it. Mr. Handyman Word of Mouth Referral From Friend fixed it….no t-shirts, no thongs, dry basement.
As Winston Churchill once said (or was it Gandhi?), “We don’t care if you dislike our mascot but get specific when you condemn The Crack Team regarding their waterproofing services”………..If The Crack Team didn’t have a clue about how to fix a water problem than it wasn’t a problem The Crack Team could solve.
There. I said it. I feel better. How about a group hug? Who’s with me on this? Blochman? Marianne? Ted? Greg? Peter? Bobby? Jan? Marsha? Cindy?
Dear Mr. Crack:
I’m with you on this one. Your edges are a little sharp for a hug though.
BL
Good point (no pun intended). Maybe an air kiss is safer. I mean, we do live in the age of cooties.
Mr.Crack Me Up,
Your comment regarding the clue and the solution sounded a lot like the doubletalk I got from the Team Member who came over to look at the problem…it went kind of like ” water..don’t know why…we can do this and we can do that..not sure why…can’t hurt…around $5000…can’t garantee.” Oh, maybe you ARE the guy that came over…or are YOU the Spokescrack?
Sorry, no group hugs.
Spokescrack! That’s rich. I’m rolling on the floor laughing.
BL
Regarding Marianne’s comments, i’ll reiterate the fact that if you didn’t get a clear answer from us it’s because it wasn’t something we could fix. The fact that you had a handyman fix it only supports our position.
Regarding the hug, go hug a lemon……..I don’t know what that means either but it sounds suitable.
-MHC