By B.L. Ochman
Here’s my new favorite blog: Bent Objects by Terry Border. This is his latest artwork: Marilyn, and it’s filled with object lessons for marketers.
Border is also the author of Bent Objects: the secret life of everyday objects.
Here’s why Terry Border’s work tickles me so:
his work is completely clear
he has a wonderful sense of humor
he makes his work look simple
his work is edgy and a little dark
he believes in his idea enough to keep at it over time
he is open about his creative process, which includes lots of coffee
he doesn’t take himself too seriously
he regularly interacts with his fans in several social channels
The qualities of great marketing
And if you ask me, all those qualities also are qualities of great marketing.
Dear marketers: lighten up, have a sense of humor, be open and accessible. Read Terry Border regularly for inspiration.