The Sunday NY Times, “Year in Ideas” touts blogs among the great ideas of 2004.
“From a marketing perspective blogs make perfect sense. They are cheap to produce, immersive and interactive. It’s easy to measure their readership and response rates. For small companies, blogs are a quick and dirty promotional tool that cuts out the middleman; for big companies, blogs are a tool of humanization — an informal, chatty, down-to-earth voice amid the din of bland corporate-speak.
“It’s a dream come true,” says Bob Cargill, senior creative director for Yellowfin Direct Marketing and himself a blogger. “You can embed yourself smack-dab in the middle of your customers, form an ongoing relationship with them and hear exactly what they think of your brand..”
NY Times Touts Blogs Among Great Ideas of 2004
BL Ochman | December 12, 2004 | Permanent Link | Comments (0) | TrackBack (
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Categories: Blogging and Moblogging
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