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Ford_Fiesta.gifIf you thought you could escape rampant product placements by reading a good book, fuhgetaboutit. The latest author to get paid for product placement in a novel is British chick-lit writer Carole Matthews. The author changed the heroine’s car in her book “The Sweetest Taboo” to a Ford Fiesta instead of the Volkswagen Beetle she’d originally penned, when she received Ford sponsorship.
Besides appearing in “The Sweetest Taboo,” the Ford Fiesta stars in a selection of short stories on the Ford UK Website. It’s an ambitious, fun promotion that weaves the car in cleverly to appeal to the author and the car’s 25 year-old demographic.
Note to advertisers: I’m available to be sponsored to write a book in which the main character drives a Porsche, uses a Canon Digital Rebel with several lenses, and vacations at Canyon Ranch.
Explaining the way she incoroporates the Fiesta into the story, Matthers says “I think there are some car habits that are peculiar to women