I’m a Webster University in St Louis today, doing an all-day seminar on blogging. Back tomorrow. Have a great day.
No Blogging Today, I’m on the Road
BL Ochman | October 17, 2005 | Permanent Link | Comments (2) | TrackBack (
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B.L. –
“In the Fog about Blogs?” was fantastic at Webster University today. It’s easy to understand why you are the blog guru and post queen. Can you please highlight the placement of a blog in the public relations mix and what percentage one should allocate from their campaign towards blogging? Thanks again.
Thank you Dawn! I’m glad to hear it was helpful.
I look at marketing in a broader sense and PR is a part of that. There’s no specific answer I can give to your question, since it totally depends on what you want a blog to accomplish and what your budget can enable.
I’ve written a number of articles on blogs and marketing, which you can find in the newsletter archives on http://www.whatsnextonline.com.