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Financial Times reports that about 50 top execs of Rupert Murdoch’s News Corp’s management are in the process of crafting a new Internet strategy for the media empire.
The company is taking the most serious look at its online operations since Mr. Murdoch’s son James spearheaded a failed high-tech push in the 1990s. News Corp. is re-focusing on the Web amid declining readership for newspapers, a sharp rise in consumer broadband use, and growth in Internet advertising, especially in the area of paid searches.
The company owns Fox News, The Star, The Sun, and The New York Post among many other dead-tree media, TV and film entities including 20th Century Fox.
Welcome to the 21st century, and to the party.