Financial Times reports that about 50 top execs of Rupert Murdoch’s News Corp’s management are in the process of crafting a new Internet strategy for the media empire.
The company is taking the most serious look at its online operations since Mr. Murdoch’s son James spearheaded a failed high-tech push in the 1990s. News Corp. is re-focusing on the Web amid declining readership for newspapers, a sharp rise in consumer broadband use, and growth in Internet advertising, especially in the area of paid searches.
The company owns Fox News, The Star, The Sun, and The New York Post among many other dead-tree media, TV and film entities including 20th Century Fox.
Welcome to the 21st century, and to the party.
News Corp Finally Taking a Close Look at the Internet
BL Ochman | February 16, 2005 | Permanent Link | Comments (2) | TrackBack (
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News Corp Finally Taking a Close Look at the Internet
Financial Times reports that about 50 top execs of Rupert Murdoch’s News Corp’s management are in the process of crafting a new Internet strategy for the media empire.
The company is taking the most serious look at its online operations since Mr….
I am sure Rupes once he has a plan will go at it with his normal gusto.
Because he has to. The falling costline of technology coupled with convergence and the wholesale unbundling of the media, means that his business empire is under threat.
as you say welcome to the party.