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Martin Nisenholtz, senior vice president, digital operations for The New York Times, made one of the most interesting statements at adtech San Francisco:

“When the New York Times bought’s 57,000 topics, it basically bought the long tail.”

The Times, which bought’s 500+ blogs for $410 million a year ago, has been slow – especially in this era of lightening fast changes – to move forward with its blogs, and Nisenholtz says they are “looking at multilanguage opportunities through”
No doubt about it, businesses need to go beyond English in Web 2.0. It would be ironic, although unlikely, if an old media company led the way.