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gap.jpgBob Tedeschi of The New York Times waxes rhapsodic about the new GAP website today. “In fact, the big question is how long it will take for competitors to catch up, and at what price.”
Too bad shoppers can’t search the site, and too bad you can’t shop jeans by color. I had to look at dozens of pairs of jeans just to find out that they don’t have the ones I want in black.
“Gap’s new sites leapfrog every other retail site out there today,” said Carrie Johnson, a retail analyst with Forrester Research, an online consulting firm. “They’re providing a customer experience that other retailers will quickly try to figure out how to copy.”
I hope not.