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Jack_Daniels.jpgTarget customers for a new line of guitars, basses and amps made in partnership between Jack Daniels Distillery and Peavey Electronics Corporation are more likely than almost any other demographic to use the Internet.
Yet neither company’s site mentions the news about the line that will be in stores this September. Peavey buries the press release in one line in their press room.
Where’s the Website all about the new line? Where’s the marketing blog? Why are so many companies still asleep at the Internet wheel?