A billboard and a website that look like a group of fellow employees are helping a 31 year-old single co-worker find a date turns out to be a complex viral recruitment ad for Lindon, Utah-based logo design company Logoworks.
The DateLance website copy which reads, “You don’t have to DateLance to meet Lance. You can work with him,” followed by, heh, a link to the recruitment section of LogoWorks. Also indicative of a marketing ploy is the DateLance.com disclaimer mice type which reads, in part, “You may not use DateLance.com if you 1) do not have a sense of humor 2) fear rejection.”
Google shows there are now over 100 stories about the campaign online including one on NBC.com
via adrants
Media Falls for Logoworks Viral Marketing Campaign
BL Ochman | July 25, 2005 | Permanent Link | Comments (0) | TrackBack (
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Categories: Advertising Campaigns, Alternative Marketing, Best Practices, Cross Media, Marketing Strategy, Viral Marketing
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