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lance.gifA billboard and a website that look like a group of fellow employees are helping a 31 year-old single co-worker find a date turns out to be a complex viral recruitment ad for Lindon, Utah-based logo design company Logoworks.
The DateLance website copy which reads, “You don’t have to DateLance to meet Lance. You can work with him,” followed by, heh, a link to the recruitment section of LogoWorks. Also indicative of a marketing ploy is the disclaimer mice type which reads, in part, “You may not use if you 1) do not have a sense of humor 2) fear rejection.”
Google shows there are now over 100 stories about the campaign online including one on
via adrants