MarketingVox interviews viral marketer Jib Jab’s Gregg Spiridellis. Interestingly, even though the firm’s “This Land” was downloaded 80 million times, Spiridellis says they’ve yet to make money on their virals. Instead, they use them to generate client leads such as Anheuser-Busch, who just hired them to create an online campaign.
MarketingVox Interviews Jib Jab Founder
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