PR people, who have been unbelievably slow to gain awareness of the Internet’s impact, are finally taking a more alert look at blogging. And they’re frothing at the mouth because they perceive it as a great outlet for publicity. Brace yourself, bloggers, hoardes of them soon will trash your inbox with press releases fom hell and “Dear Blogger” emails.
“Whether you think bloggers are crackpots or not, many consumers trust them more than they trust you.” That’s what Peter Blackshaw of Intelliseek told a group of about 130 PR people at Bulldog Reporter’s Media Relations 2005 conference in San Francisco. He also told the publicists that blogs are like “megaphones on steroids,” according to Joan Stewart of The Publicity Hound.
I’m willing to be there’ll be no love lost between bloggers and flacks when an army of publicists start writing blogs.
Look Out Bloggers — Wave of Clueless PR People Coming Up
BL Ochman | April 12, 2005 | Permanent Link | Comments (4) | TrackBack (
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Attack of the Clueless PR People
According to a funny article by B.L. Ochman, it is dawning on the PR community that the world no longer lives and dies by the Press Release on PR Newswire, “Brace yourself, bloggers, hoardes of them soon will trash your…
What do you mean “are coming”? They are already here, and the blogosphere is a great big playpen for us.
Whether it’s blogging strategies, corporate blog set-up, or pitching blogs – it’s all about finessing a message.
Oh Jeremy, how I wish that most PR people would show some finess! Sadly, that is not the way 99.44% of them operate.
Blogging policies and guidelines
Following a collaborative effort by existing bloggers in our company, we’ve just had our guidelines for personal weblogs approved and published to all our staff. I’m reproducing the key extracts here for the reference of others.