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Ad Age reports [subscription] that Toyota Motor Sales USA’s Lexus division has become the latest mainstream brand to seize on podcasting as a marketing tool. They’ve signed a 26-week deal with Santa Monica public radio station KCRW.
Lexus joins General Motors, Warner Brothers, TV Guide, Hewlett Packard, Disneyland and other major marketers that are jumping into this emerging technology.
Podcasting is a method of distributing digital audio files on the Internet for users to listen to online or download to their iPods and MP3 players to listen to at their convenience. Some 22 million Americans now have iPods and other similar devices.