The Age in Australia reports that the Google trademark is at risk now that “google” has been added to the latest Miriam-Webster Dictionary (without the capital G). It’s defined as a transitive verb: “to use the Google search engine to obtain information about (as a person) on the World Wide Web.”
That puts Google in the company of Jello, Frigidaire, Rollerblade, Xerox and Kleenex, who’ve all seen their trademarks slip into common usage.
Is the Google Trademark at Risk of Too Much Success?
BL Ochman | July 7, 2006 | Permanent Link | Comments (1) | TrackBack (
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Categories: Internet, Internet strategy, Marketing Strategy, News, Search Engine Marketing, Technology, Trends
Tags: , GOOGLE, Miriam_Webster_Dictionary, to google
Tags: , GOOGLE, Miriam_Webster_Dictionary, to google
Yeah.. Google is of tremendous popularity. In Russian language verb google is also used for process of search. I can’t imagine names of other search engines being used as a verb.