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A very weird story says that CNN is using guerilla marketing to boost its search engine rankings and destroy negative publicity by placing posts on various blogs.
It started with Nick Lewis at smartcampaigns Lewis said that so far, he’s found 13 separate instances of the spam within the comments of his posts that said negative things about CNN.
He also claims that CNN is posting press releases to comments sections on other blogs with negative posts about them.
He says he set up bait posts on his blog to see if they would be spammed by CNN and he claims they were.
Given that blog posts show up very fast and with high rankings in search engines, reputation management requires some guerilla tactics. It is hard to imagine though, that CNN would bother in the instances cited. Is this man nuts? Time will tell.