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IBM_SL.jpg Holy metaverse batman! IBM is about to drop $100 million in Second Life and other projects related to 3D virtual worlds according to BusinessWeek (sub required). Reuters reports the amount as $10 million. [Lead paragraph clarified on 11/11]
Big Blue is setting up a new organization to pursue the huge opportunity not only of providing the software, computers and chips that power 3-D worlds; but also in advising clients on how to take advantage of them to market or sell products.
IBM CEO Samuel Palmisano’s avatar will become the first Fortune 10 CEO to appear in SL when he takes the stage in a virtual version of China’s Forbidden City on Nov. 14 tto address IBMers.