Gapingvoid’s Hugh Macleod created the blog-based marketing campaign for South African winery Stormhoek that involved sending wine to other bloggers and holding 100 wine tasting dinners. The campaign has bested the big guys including Chivas Regal, Campari and Mateus Rose to win “The Best Consumer Campaign” by the 2006 “The Drinks Business Awards” at the London Wine and Spirits Fair.
This proves once again that when a good product engages consumers in conversation and creates community, the result is the de-commodification of the product and the creation of a global microbrand.
Rock on Hugh!
via adrants
Hugh Macleod’s Stormhoek Marketing Campaign Wins Major Award
BL Ochman | June 2, 2006 | Permanent Link | Comments (0) | TrackBack (
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