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digging.jpegNaill Kennedy does some sleuthing worthy of Sherlock Holmes to explain how spammers are gaming social media sites like Digg.
The reason they do it: Money honey. They’re gaming search engines. In the example Kennedy cites, dental terms targeted cost up to $18 a click, offering incentives for top organic search conversion.
Unlike, for example. the Marketing Profs Forum, where members authority is ranked by other members, Digg users are ranked by the frequency of their activity. More checks and balances are possible, and needed, that won’t interfere with ease of using the site.