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psoriasis.pngThink your marketing job is hard? What if you had to push something so oookie that nobody wanted to talk about it? That’s what Michael Paranzino, president of Psoriasis Cure Now has to do, and he decided to have fun with it.
Great cause. Great pitch too.

His email said:

“Don’t laugh, we’re giving away $10,000 to people who come up with the best videos to help educate the public about psoriasis, a serious immune disease that can be debilitating but that gets no respect. The website is live, and the contest officially launches this Wednesday, 7/11.
Will people enter a contest about psoriasis? We don’t know! But the issue is important enough that we’ll spend $10K to find out.”

I once tried to get editors to write about plush kidneys that The Kidney Foundation wanted to sell thousands of to raise awareness of kidney disease. And let me tell you, we couldn’t give them away.
I hope psoriasis fares better, and I think it will.