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One of the pleasures of my week is being a member of Ray Hiltz’s Google Plus live broadcast, Ray’s Lunch Bunch, via Google+ Hangout on Air from 12:15 to 12:45 pm EDT with Jessica Dewell, Scott Scowcroft and Randy Bowden.

The shows revolve around marketing topics and our topic this week was how and why to create evergreen content. Ray made this 2-minute video compiling my answers to the questions he asked. You can view the complete 23-minute video here.