submit to reddit


“This is a Generic Brand Video” contains pretty much everything there is to hate about corporate marketing videos. It surely would work equally well for many political candidates.

The parody is created entirely from stock footage from Dissolve’s royalty-free stock footage. Here’s the script on Timothy McSweeney’s blog.

Clips that are cobbled together feature big words to convey progress, scientists with test tubes to depict advancement, people planting trees to show how companies help the environment, and lots more of the boilerplate this type of video always includes.

It’d be funnier if we weren’t going to see a few thousand more of them produced in the next year.

via PSFK