Hello Kitty has a new platform: the Hello Kitty MasterCard debit card. And kids have a credit card with training wheels.
“Freedom! You can use the Hello Kitty Debit MasterCard to shop ’til you drop,” the card’s website enthuses. “…the cutest way to shop .”
Where’s the blog? It could teach fiscal responsibility and answer kids’ questions about handling money. And the little cardholders could be explaining how they shopped themselves into oblivion and got their parents to put more money on the pre-paid cards.
Hello Kitty Mastercard: Credit Card With Training Wheels
BL Ochman | October 10, 2004 | Permanent Link | Comments (6) | TrackBack (
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Surprisingly, Hello Kitty is incredibly popular with adults. I have seen far more adult women with Hello Kitty merchandise than kids, so let’s hope that they are targeting them rather than preteens.
A Detroit News article with the headline “Hello Kitty brand woos youth market” says, “We think our target age group will be from 10 to 14, although it could certainly go younger,” said Bruce Giuliano, senior vice president of licensing for Sanrio Inc., which owns the brand.
Depressing!
which is more depressing – encouraging levels of debt before kids have even left school, or pandering to the cutesy, emotional repression of women who can’t face growing up?
MasterCard’s “Hello Kitty” Card Encourages Compulsive Buying Epidemic: http://business.baylor.edu/news/details.aspx?articleID=431
Mastercredit card is not safe in teh hands of adults, how could it possibly be safe when it comes to kids?