A two-page General Motors ad in the New York Daily News proves the impact of the Internet on car buying. The ad, announcing GM’s new safety initiative, points readers to a website for complete details.
Interesting that many big companies still don’t get the Internet, when as Ford reported today, “one in every 11 cars it sold came through web leads in 2004.” Not just cars. More and more, people don’t make any big buying decision without doing research online.
Hard to imagine my grandfather on the Internet ordering hot wheels for his Nash.
GM Continuous Safety: Not Your Father’s Oldsmobile Ad
BL Ochman | February 1, 2005 | Permanent Link | Comments (0) | TrackBack (
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